MODULE #5: Media and Leadership - Learning The Persuasive Language of Media

1) The advertisement at first appeals to my REPTILIAN brain (at the beginning, when the pandas come out of no where, you wonder what they are going to do), my LIMBIC brian, (when you see the pandas just dancing around while the photographer is eating a Kit Kat), my NEOCORTEX brian (when you see the relation between two pandas dancing and a Kit Kat)

2) -SYMBOLS: the Kit Kat logo at the beginning.
-PLAIN FOLKS: a normal guy is trying so hard to take a picture of pandas.
-HUMOR: us (the audience), knows that the pandas are out while the guy that is wanting to see it is just enjoying a Kit Kat.
-SIMPLE SOLUTIONS: if you just need a break eat a Kit Kat, that's what they're trying to say.
-FLATTERY: persuading that everyone needs a break.

Welcome to MODULE #3: Our Brains on Media

This video you use your REPTILIAN brain. When you first start watching this you are probably wondering what does a window being cleaned have to do with anything? Well when you first see that the first person bumps into the clear window, you probably jumped because you felt the person's pain. So therefore, you felt what that person felt so you were using your REPTILIAN brain.